Roofing Contractors in Texas is a trusted, full-service roofing company that specializes in roof repairs, replacements and leak detection for homes. The company focuses on delivering high-quality work and excellent customer service, whether it’s fixing a small issue or replacing an entire roof.
Roofing Contractors in Texas reached out to EscalaReach for help with online marketing, including search engine optimization (SEO) and pay-per-click (PPC) advertising. Their goal was to increase website traffic, boost sales, and improve brand awareness in their main service areas: Austin, San Antonio, and New Braunfels.
EscalaReach created customized SEO and PPC campaigns to improve the company’s online presence and attract local customers looking for reliable roofing services. By increasing visibility online, Roofing Contractors in Texas aims to grow its customer base and become the top choice for roofing in these fast-growing Texas cities.
The graph demonstrates a substantial 106% growth in the number of keywords the website now ranks for on Google, compared to last year. This achievement came from carefully researching the keywords potential customers are using and developing tailored content, such as blogs and landing pages, to target those terms. By ensuring that the content was both valuable and relevant, we were able to help the website achieve lasting rankings and maintain strong visibility moving forward.
Between May 15 and September 26, we increased organic traffic from 590 to 2,113 visits. This growth happened because we focused on improving the website’s content and targeting the right keywords. We identified the most important search terms for their audience and created helpful, high-quality content around those keywords. This helped the website stay visible in search results. As a result, more people visited the site, and traffic continued to rise, improving the website’s overall presence and engagement.
In just 5.5 months, we helped our client grow their organic traffic from 590 to 2113 visitors, an increase of 258%.
Achieving this traffic through PPC would have cost approximately $35,000, but thanks to an effective SEO strategy, the client saved over $12,000.
1.Parallel SEO and PPC Efforts: At the beginning, SEO worked alongside paid ads to ensure stable traffic growth.
2.Gradual Reduction in PPC Dependency: As organic traffic increased, reliance on paid ads was reduced.
3.Comprehensive Approach: Focused on keyword research, technical optimization, link building, and high-quality content creation.
SEO builds a long-term asset that continuously delivers results. Running PPC alongside SEO at the start ensures immediate growth, while increasing organic traffic over time allows for reduced advertising costs and sustainable performance.
Great service and even better results. They’re easy to work with, and I feel confident that my business is in good hands.
