A Michigan-based insulation services company reached out to us seeking help to grow their online presence. Despite offering high-quality services like spray foam and fiberglass insulation, they struggled to generate leads and improve their search engine rankings.
After researching our expertise in SEO and digital marketing, they contacted us to boost their website traffic, improve local visibility, and attract more customers. Understanding their goals, we developed a tailored strategy to help them achieve sustainable growth.
In just a few months, we achieved a significant increase in organic keywords, growing from 97 to 193 This growth was driven by strategic SEO efforts, including optimizing pages, targeting high-value keywords, and improving account visibility on key landing pages.
As a result of ranking for more relevant search terms, the website’s traffic saw a substantial boost, positioning our client ahead of the competition and driving more targeted visitors to their site.
Over the course of 6 months, the client’s website experienced significant traffic growth. Organic traffic alone attracted nearly 1800 visitors, showcasing the effectiveness of our SEO efforts. This organic growth was driven by a combination of well-targeted keywords, high-quality content, and continuous optimization of the website’s structure, making it more visible and accessible to users searching for relevant services.
In addition to the organic traffic, nearly 800 visitors came through our paid advertising efforts (PPC). This was achieved through a carefully crafted PPC strategy, targeting high-converting keywords and ensuring the ads were optimized for the right audience. By balancing organic SEO with a paid search campaign, we were able to create a steady flow of targeted traffic, helping the client reach more potential customers and generate leads more efficiently.
In just 6 months, we helped our client grow their organic traffic from 667 to 1,719 visitors, a significant 158% increase.
Had this traffic been generated through PPC, it would have cost approximately $24,400. However, thanks to our effective SEO strategy (resulting in savings of $7,000).
1.Integrated SEO and PPC Efforts: Initially, we used both SEO and PPC to drive traffic and ensure a steady flow of visitors while building long-term organic visibility.
2.Transition to Organic Growth: As organic traffic grew, we strategically reduced the reliance on PPC, allowing the client to save significantly on advertising costs.
3.Comprehensive SEO Strategy: We focused on targeted keyword research, technical SEO improvements, high-quality link-building, and the creation of relevant content to attract and engage visitors.
By prioritizing SEO, we delivered significant growth in organic traffic while reducing the client’s PPC costs, providing a more sustainable and cost-effective long-term solution.
The team is amazing! They helped us streamline our processes and attract more customers. Couldn’t ask for better support.
