An electrician company in Ohio approached us with a challenge: they were not ranking in the top 20 for key industry keywords and were receiving only around 1200 organic visitors per month. Their main goal was to increase visibility in large Ohio cities like Clintonville, Columbus, Toledo, and Cleveland.
We implemented a combined SEO and PPC strategy. For SEO, we optimized their website with local, high-traffic keywords and worked on improving site structure and backlinks. For PPC, we targeted ads specifically for these major cities, driving immediate traffic while the SEO efforts took effect.
Within months, their rankings improved, and they started appearing in the top 20 for key search terms. Organic traffic grew significantly, and the PPC campaigns brought in more qualified leads, resulting in increased visibility, conversions, and business growth.
To improve the client’s rankings, we worked on each page individually, optimizing them for relevant keywords. We rewrote most of the pages, updating the content to better align with the target search terms. Additionally, we redesigned the site for a more user-friendly experience and updated all title tags to reflect the optimized keywords. These changes helped improve the relevance and performance of the website, contributing to the significant increase in keyword rankings across search engines.
In just 6 months of working together, we increased the number of targeted keywords to over 200, significantly expanding the client’s reach. Their monthly traffic grew to 6.8k visitors, resulting in a substantial boost in visibility. Additionally, our efforts saved the client around $20,000 over the course of the six months, as they no longer needed to spend $10k per month on PPC campaigns. This transition to organic traffic not only reduced costs but also established a more sustainable, long-term growth strategy for their business.
I love their approach. They listen, bring creative ideas, and work with you like real partners. Thanks for everything!
